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How Winter Enclosures Add Value to Your Business

A winter enclosure, otherwise known as a vestibule, is placed at the door of an establishment and serves as a barrier between the indoors and outdoors. Regardless of whether you place it on the inside or outside of your location, it is meant to keep the heat in and the cold wind out, making it a comfortable waiting area for guests.

You will no longer have to worry about the threat of hail, sleet, snow, or cold wind with an enclosure that provides a strong degree of protection against the elements. With that in mind, let’s run down some of the positive effects of owning a vestibule!

Advantages of Winter Enclosures

Whether you go with a canvas, acrylic, or glass enclosure, you will enjoy having a winter enclosure that allows your business to stand out on any crowded block. The biggest advantage of having a winter enclosure is the fact that it is custom designed for your building or entrance; they can even be branded with your logo, sign information, and choice of colors so you can continue marketing your company and grab the attention of any passersby.

The Long-Term Use of Winter Enclosures

Of course, winter will come to pass, so what do you do then? Many enclosures feature removable windows, allowing you to keep the vestibule all year round. This adds a nice dose of functionality to what would otherwise be a season-centric service. Plus, they are durable and made with sliding materials which helps maintain the structural integrity of the enclosure.

Don’t go thinking that a winter enclosure blocks your view from the outside. Winter enclosures are meant to let in plenty of light and superior clarity which can end up saving you money on your heating bill, allowing these structures to pay for themselves.

Conclusion

While it’s most often used for restaurants, vestibules can serve as a nice weather deterrent for nearly all types of businesses including sidewalk cafes, clothing retailers, coffee shops, and more. If your goal is to provide protection for your customers or give a part of your business some privacy, custom-made winter enclosures can serve a range of use-cases all offering a nice degree of value!

To learn more about the winter enclosure options you have at your disposal, be sure to get in touch with a company that will provide a free estimate, a fast turnaround, and a high-quality product! If you have any questions or comments regarding the use of custom vestibules, please leave a comment below!

The Evolution of Commercial Signs

The purpose of commercial signs is to send a message to the community. They say to the buyer, “Hey, we’ve got just the items you’ve been looking for.” Having a great sign could determine the difference between being a huge success, and being dead in the water.

But, why? Why do we place such an emphasis on signage and how did it all begin? This form of advertisement has been around for years and shows no “sign of stopping.

In the beginning

Signs have been around since the start of humanity. As long ago as 3,000 B.C., the first advertising sign was created. With bricks and stones as their only canvass, early weapon creators used these materials to advertise their items by drawing small pictures. As they continued to evolve, stone and brick were out and in came clay. Using clay, allowed for business owners of the time period to create more elaborate displays, making for a competitive spirit throughout communities.

Present day

With continued forward movement and an ever-evolving political climate, signs have taken on new meaning. Artists, from writers to painters would Signs have come a long way over the years. construct amazing signs and march the streets with them. Using paper, pens, and markers, they conveyed messages of outrage, hope, and so much more. It wasn’t long before business owners took notice of this and started hiring artists to create wonderful commercial signs for them. For many companies, their signs became their identity.

However, great advertising didn’t just stop there. With the invention of computers and the internet sweeping the nation, businesses were able to create bold and vibrate signage right on computer screens. Now, a myriad of commercial signs can be viewed within the margins of all of your favorite websites.

Conclusion

Signs will continue to advance as technology does. As society continues to shift gears and produce more and more modern technology, signage will only continue to follow suit. Whether you’re advertising a restaurant, software store, or coffee shop, great advertising is here to stay.

Let’s face it, we rely on them to navigate our way through the world. Signs tell us exactly who and what an establishment is and what they have to offer us. Without those helpful hints, the economy would surely suffer greatly!

What an Awning Brings Your Residential Property

As a homeowner, your goal is to turn a property into a cozy sanctuary you can trust to deliver feelings of familiarity and comfort. To that end, remodels, renovations, and additions to a property are all made with diligent attention to detail in order to ensure that homely atmosphere is preserved. Fortunately for those seeking a major residential upgrade without all of the hassle that comes with a large scale remodel, a simple awning installation can afford you a number of benefits both financial and aesthetic!

Improve Your Home’s Appearance

When it comes to improving your home’s appearance for yourself or for buyers, the name of the game is “curb appeal.” Residential awnings come in a myriad of colors and styles that can be tailor made to fit your specific tastes. Not only that, custom awnings can also be fabricated to fit any kind of property.

Energy Bill Savings

As if the stylistic perks weren’t enough, the right awnings can even help you save money in the long run! Awnings provide natural shade for your windows and prevent heat from becoming trapped within your home’s walls. While this may not be too noticeable in more fair weather, during the hotter seasons, you could look forward to some surprising dips in your energy bill.

Protection

Moving on from financial perks, the practical benefits of installing an awning are just as impressive. If placed over outdoor furniture, a new awning can defend those fixtures from repetitive exposure to the sun’s degrading rays. Couple that with a custom awning’s ability to contour to your home’s layout, and you have a tailor made solution to outdoor furnishings most prevalent problem!

Flexibility

Of course, when it comes to your home, your sanctum, convenience and comfort that matches your mood and the outside weather is essential. Answering that need for adaptive comfort, motorized awnings can be set to automatically extend or retract in response to changes in sunlight, saving you energy and adding to your curb appeal without you having to lift a finger!

Conclusion

Awnings do more than function as simple protection from the elements, they add to your home’s comfort, convenience, and beauty in one clean package!

How Awnings Have Evolved

Awnings have served many practical purposes for businesses. From protecting furnishings from the sun to saving on energy costs, they present several significant uses. Awnings have certainly come a long way from their beginnings.

In ancient Egypt and Syria, rugs and blankets were used outside of homes and shops to keep the intense heat out. This is representative of how they hold both an aesthetic and utilitarian function. Then we get into its more modern applications, which is worth exploring further. In this post, we’ll get a little more into the evolution of awnings in contemporary society!

Ancient Egypt Awnings

The Types of Awnings Have Grown

When you’re looking to invest in an awning, you have a decision to make regarding the material you want one to be made out of. The first is fabric, one of the oldest of its kind. While there have been some updates made to its structure, they are still typically made from polyester, acrylic, cotton canvas, or vinyl-coated canvas. While this is usually the least expensive option, it may also require more maintenance.

Now we go from the most common to the most popular option, and that is metal awnings. These are very popular with home and business owners due to how they are painted using a baked-on enamel. It employs the same key benefits of fabric awnings while delivering a higher level of durability!

Lastly, there are retractable awnings. Much like a convertible with a folding roof, this option offers you the convenience of extracting or retracting as needed. While older styles required the use of a hand crank to operate, more and more models as of late are the automatically retracting awnings. In fact, there is some that function using a smartphone!

The Look Has Changed

Rather than simply keeping the temperature under control, awnings now provide a strong level of comfort for customers inside of areas like stores and restaurants. For example, beyond offering shade, motorized retractable awnings are also seen as a sign of a home or business’s intrinsic value.

Business Awning for SeatingThey also offer more tangible reasons to help you cut down on construction costs. Say you want to expand the amount of seating your business offers. Rather than paying to have someone construct an addition to your building, you can create additional outdoor seating with the help of a retractable awning!

Modern awnings can be built out for quite a distance, protecting people from the sun’s harmful UV (ultraviolet) rays without obstructing the view or taking up much space at all when retracted. It will also protect patrons against any signs of precipitation, making them both a practical and cost-effective investment!

Conclusion

All that being said, awnings come in many shapes, types, and sizes, so it’s the one that serves the best in terms of appearance and functionality. As with any product, there are particular styles that are far more suitable for certain uses than others. That’s why it’s important to speak with a professional who fully understands your intended application!

In the meantime, do you have any questions or comments regarding the use of awnings for your business? Please leave them in the comments section below!

Keeping Your Store Welcoming During the Winter

While winter is perfect for those who like to bundle up at home, many store and business owners find themselves suffering due to the loss of foot traffic. Fortunately, while you may not be able to control the weather, there are a number of ways you can bolster your location’s appeal to drive in more of an audience!

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How to Create Memorable Commercial Signs

In today’s online-centric world, more and more companies are trying to find ways to solicit new customers through the use of online and mobile marketing and advertising. However, if you really want to grab people’s attention, perhaps the best way to do this is with a strong commercial sign!

Commercial signs are great way to grab attentionMany businesses out there find that in-store signage and graphics are highly effective. In fact, according to this infographic by Signage, 17% of Best Buy’s walk-in customers visited their business simply because they spotted the sign and felt the urge to make an unplanned visit.

You can tell from this statistic alone how people strongly link a company’s sign to their overall brand and marketing strategy. I’m sure many of our readers have made the decision to stop at a store and make a purchase for this very same reason.

In this post, we will go over some of the important principles you should keep in mind when designing a commercial sign. An attractive, creative sign can really help your business stand apart from the rest of the competition. Customer loyalty is crucial for company growth, and it all begins by creating a strong sign.

Consider the Functionality

The first thing you need to do is prioritize the function you want your sign to serve. A sign that appears on the outside of your business can draw the attention of potential customers and set it apart from the rest of the block. An interior sign will help people locate specific products and can lead to impulse purchases if placed correctly. In a way, both of these scenarios link a business to its customers.

Establish the Right Color and Contrast

We have talked before in previous blog posts how crucial it is to think about the color and contrast when designing a sign. Color can convey a brand’s identity, while contrast helps determine its readability, both of which are key factors. By striking the right tone between the two, you will have an engaging sign that causes reader retention.

You should also think about the longevity – is your sign going to look good a year from now? If you have an exterior sign, people are going to see it 24 hours a day, 365 days a year. Find ways to reinforce your brand through your sign’s color and contrast so its effects are constant.

Font and Size Matters

We have also previously discussed the importance of your sign’s typography. The font you decide upon plays a huge role in how your company is perceived. But you also want to debate the size of the font itself. The larger the text is, the easier it will be to read. This is essential if you plan on displaying your sign at a great distance.

Say for example you are at a conference and you have a stand set up with a banner or poster. Is that person who is standing 100 feet away going to be able to legibly read your sign and be drawn towards it? The typeface also plays into the design process. While that font you found online may seem perfect at first glance, there may be difficulty understanding what your sign says at greater distances.

You want to weigh in all the functions, the benefits, and other aspects. After all, signs are seen as a cost-effective way for businesses with limited marketing funds to draw attention to their products and services. By taking all of these components into consideration, you will be able to create a compelling commercial sign that has a significant influence on customers!

2 Questions to Ask Yourself About Your Next Sign’s Font Height

We can go on and on about why signage is perfect for drawing in business and increasing your brand’s presence, but what goes into creating an eye grabbing sign? We’ve already discussed the importance of color contrast and font selection and so naturally up next on the chopping block is font size, otherwise known as font “height”.

Picking the right font height hinges on more than simply picking the largest font for the sake of visibility. In fact, there are two important questions you need to answer before you begin fiddling with your sign’s copy.

How Far Away From the Sign Will Your Target Audience Be?

the distance between the sign and its audience Depending on the location of the sign, your reader might not be able to get too close to your text. So how far away do you expect your reader to be and how does that number impact your font size? A generally accepted rule is to increase your font size by an inch for every 10 feet you expect your reader to be from your sign. So if you want your banner or sign to be visible on the sidewalk from 10 feet away, your font should measure at least 100 inches in size.

Knowing where you’d ideally like your audience to notice the sign can prove helpful as well! If you’re interested in drawing attention on the sidewalk or want to pull in cars from the freeway, that has to be factored into your decision.

How Long Do You Want Your Audience to Read?consider the time it takes to read a sign

 The next question you want to ask yourself is how long your reader will have to actually process the information included on your sign. According to Health Guidance, the average adult reads about 250 words per minute, coming to about 4 words a second.

Again, the question of where your sign is placed comes into play. If you want to garner the attention of a person strolling across the street, you probably have some more wiggle room to stuff more information in smaller text. Conversely, a person barreling down the freeway at 70 miles an hour isn’t going to have more than a couple of seconds to spare on your sign. When reaching for an audience like that, it may be best to keep it short and use large text that can be seen from far away.

Conclusion

You’ve probably already noticed that both of these questions, while important, hinge on where you plan on placing your sign. When looking to draw in the greatest potential crowd, location is everything. Take a close look at your business and determine what kind of audience you want to attract and where that audience is most likely to look. After that, keep what we’ve been posting about color, font, and text, in mind and you’re sure to create the perfect accompaniment to your store front!

What Makes a Good Sign?

The number one job of any sign is to communicate information as quickly and effectively as possible. There are four key points you should consider when designing a sign whether it be for the interior or exterior display:

  • Audience (primary and secondary)
  • Message (brand, location, desired visibility)
  • Environment (location, architectural features)
  • Function (requires updates, durability)

We are going to explore these four points and how they will help you achieve a sign that offers a clear and effective message.

Audience

Identifying the primary and secondary audience is the most important factor for a good signIdentifying the primary and secondary audience is the most important factor for a good sign. The way in which information is conveyed is perceived differently from person to person. You want to design a sign that delivers your message that can be understood by the majority. In order to do so you need to identify the language spoken by your target audience. Once you know your target audience and the primary language they use you may move onto the next step in the design process that deals with your audience.

Pictograms and Multi-Lingual Messages

English may be the majority language spoken in the U.S., but the number of ESL individuals (English as Second Language) has grown dramatically. Besides the growing number of ESL individuals, there are more than 9 million adults in the U.S. that are illiterate and rely on pictograms and symbols to find their way. With this information being known it is most effective to integrate multilingual messages and pictograms on signs. Additionally, you must keep in mind there are symbols that may have different connotations in other cultural and ethnic backgrounds. So, be sure to be mindful when choosing symbols for your signage.

Message

The message it conveys should be brief, accurate, and comprehensible for an 8th-grade reading level.The message your sign conveys should be brief, accurate, and comprehensible for an 8th-grade reading level. If you are creating a sign for regulatory reasons it needs to be within the latest ADA Guidelines. It is recommended that you achieve at least a 70% Light Reflectance Value (LRV) contrast between sign text and background colors.

Environment

The environment in which the sign is placed with drive the needed performance and functionality of the sign.Utilizing architectural elements to assist your signage is a great way to assist visual cues and a fantastic way to avoid over-signing a facility. By doing this you will avoid any areas that could create confusion. Your signage should be placed in locations identified with a wayfinding analysis, as well as the shape, color and design of the signage should complement the architectural environment.

Function

The environment in which the sign is placed with drive the needed performance and functionality of the sign. Another crucial thing to consider is durability based on the environmental elements that surround your signage. Of course, you want your sign to last in harsh weather conditions, so it is important you take that into account. Also, if you know your sign could change frequently, it should be able to accommodate that change whenever need be.

When these four points are implemented into your sign design, you are on track for success. Remember, identifying your target audience is crucial. You do not want to be left with a sign your audience cannot understand.

Is it Time to Upgrade Your Business Signage?

If your business has prospered for many years, chances are, your signage is starting to show signs of aging and general wear and tear. As you know, your sign is a great way to attract customers and promote your business. However, an old sign can actually turn customers away and misrepresent the success and longevity of your company. You see your company’s signage every time you go to work, yet, how do you truly know if your business signage is performing admirably? Take the following points into consideration to determine if your signage is bolstering your business or causing you to miss out on customer acquisition and revenue generation opportunities.

Signs that it May Be Time to Upgrade:

Your business signage shows significant old-age or weather damage.

Sign#1: Your business signage shows significant old-age or weather damageIf your signage looks neglected and uncared for, potential customers may be misled to believe that your customers are treated the same way. A neat and clean sign is a great way to show how precise and detail oriented your business is.

Your business signage is no longer entirely readable or legible.

sign#2: Your business signage is no longer entirely readable or legible.If potential customers cannot read your sign, you are losing out on revenue and ultimately defeating the whole purpose of having a sign. Keep in mind, many customers will see your sign while driving by and may want to look up your business later. If they cannot read your business name, they will not be able to find your business online.

Your business signage lacks illumination.

Sign#3: Your business signage lacks illuminationMany customers drive past your location even after you are closed for the day. If you do not have an illuminated sign, it will not be possible for them to locate your business for future reference. For businesses such as motels and 24 hour gyms, it is imperative to have an illuminated sign.

Your business signage fails to reflect the personality of your brand.

If your location is in a commercial area, there are many other competitors that have the potential to attract your customers. The aspect that will initially help you stand out is your unique brand. If your sign looks just like everyone else’s, then there is no motivation for a potential client to choose you. Stand out with your signage!

If your sign is suffering from any of these symptoms, it may be time to upgrade! Can you think of any other occasions to upgrade your business signage? Let us know in the comments below!

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